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Personality Profiling for dental professionals that is easy, fun and EFFECTIVE

there are no answers - only questions; there are no rights or wrongs; there is always a better, but no best way; there will always be someone else better than you, but that someone could be you; it's wrong to think you can do anything, but you CAN achieve more

what do you WANT?
If you review the Bright and Dark sides of any application of Experiential Profiling it will help you THINK about how good you are, what to do to be even better AND how badly you want to be better at something - at what cost?

       what is YOUR "work/life balance plus"
It helps you think of a 
work/life/family/community balance!  What will help YOU be happier and more fulfilled? And, because it is personalised to YOU and YOUR job (a bit like a fun job description) it tells you WHAT TO DO! 

Experiential Profiling is an interactive feedback system which identifies how to maximise success; it is tailor-made to individual roles by transforming the key elements of that role into a checklist of HOW TO DO IT - brilliantly AND BADLY !!!

there are 5 applications, each tailor-made to a different interactive SKILL SET needed by dental professionals

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Unlike other forms of profiling or psychometric testing, Experiential Profiling shows users WHAT TO DO in order to improve their productivity and RESULTS

How Experiential Profiling Works
It is, in effect, a form of “Job Description”! 

For each application, the 12 profiles (6 Bright and 6 Dark) between them describe all the good ways to behave (and what NOT to do!) to be effective in the role being described, egs: positive body language, always consults others AND all the common faults that inhibit success egs: resists change, impatient, impulsive, speaks before thinking!

The Learning is in 3 Ways

  1. Subliminally - the good behaviours are repeated throughout the Bright side profiles, so participants learn from the process itself, eg - that listening or positive body language is required

  2. Acknowledging what you, as a unique individual, HAVE TO DO to boost your success

  3. Learning to see yourself AS OTHERS SEE YOU - this is best done openly in a group with teammates saying what "label" they think best suits themself and each other (usually with much laughter!) but can be done anonymously, eg, writing on cards.

It is also non-threatening! No-one is obliged to tell the truth to others about themselves! As an epigram from the "THINK ABOUT IT!" says: “It is ok to lie or make excuses to others, but always be honest with YOURSELF!”

Key to Experiential Profiling is that NO-ONE is only one type and some will say “I think I am a bit of all of them” (But because this is often to get out of actually choosing, the reply should be “yes, but none of us are the same, so you must be honest with yourself and select one or two (maybe even three) that are your DOMINANT characteristics”

The objective is NOT to “Label” ourselves or others, but to THINK ABOUT ourselves and others in our work roles

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Experiential Profiling is easy to learn and very effective! The Bright and Dark sides are presented on opposite sides of a reference card with instructions tailored to the application

The 5 applications for dental professionals are:

1. CUSTOMER/PATIENT CARE;   2. TEAMWORKING
3. LEADERSHIP;   4. HELPING PATIENTS TO BUY 
5. the PERSUASIVE PROFESSIONAL

Numbers 2 to 5 have dedicated chapters in their self-help book. A sample of Customer/Patient Care is below, showing how the principles are presented in all applications.

the Personality Types for each of the other 4 are:

TEAMWORKING

BRIGHT: Initiator, Pragmatist, Achiever, Competitor, Carer, Arbitrator

DARK: Indulger, Dominator, Defender, Loner, Impetuous, Inhibited

LEADERSHIP

BRIGHT: Conductor, Engager, Inspirer, Visionary, Respected, Strategist

DARK: Chameleon, Steadfast, Buddy, Driver, Impulsive, Politician

HELPING PATIENTS TO BUY

BRIGHT: Informer, Visualiser, Enthusiast, Sharer, Believer, Carer

DARK: Controller, Inhibited, Friend, Waiter, Lecturer, Egotist

the PERSUASIVE PROFESSIONAL

BRIGHT: Stakeholder, Strategist, Enthusiast, Winner, Performer, Charmer

DARK: Controller, Entertainer, Friend, Chameleon, Actor, Egotist

 PERSONALISATION

Personalisation of any book for your team / business, is £500 and this includes, if required, Experiential Profiling

Two laminated Experiential Profiling Reference Cards are included with each book purchased and Packs of 10

are also available for £20 from the Impetus shop

The Reference Cards for each Application are on A5 size laminated cards with the BRIGHT side on one side and the DARK side on the other. 

When buying a self-help book, the price includes a consultation with Rick Whitehead so he can edit as required the profiles of the Types on the Bright and Dark sides to the needs of your intended participants - what they should and should not DO in order to be successful in YOUR practice.

Below is an example of the first two types on each side of the CUSTOMER / PATIENT CARE referencecard.

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The other four DARK side types are:

FRIEND, CHAMELEON, CONTROLLER,  FOCUSSED

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The other four BRIGHT side types are:

NEGOTIATOR, ASSERTIVE, PERSUADER and EMPATHETIC

"Trying harder MAY be enough - but much better to think of DIFFERENT ways" (from the book "THINK ABOUT IT!")

Impetus Training, La Choza, 18 South Road, Amersham, Bucks HP6 5LU - rickatimpetus@gmail.com +44 (0) 7381 345 373

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