the
Persuasive Professional
“The Persuasive Professional” is a handbook for any professional who needs to INFLUENCE others - solicitors, doctors, teachers, SMEs, finance, insurance and, of course, DENTISTS - but not only dentists.... in fact ANYONE who works in a dental practice !
the book's 8 chapters
1. The Reflective Professional
2. The Thinking Professional
3. The Persuasive Professional
4. The Informative Professional
5. The Controlled Professional
6. The Professional Motivator
7. The Professional Negotiator
8. Pitching Professionally
Patients wouldn't normally know, of course, that a conscientious, likeable, charismatic and caring dentist is taking a little longer on a procedure than a dentist who, though clinically brilliant, is a poor communicator with raw interpersonal skills - or even rude!
And if our “competent” and charming dentist was ALSO an inspiring leader with a great practice team all motivated and working together, there would be queues of new patients at the door!
72 pages - click on this illustration of the cover for enlarged view
Chapter 1, The Reflective Professional, introduces Experiential Profiling for Professionals to help them continuously develop their effectiveness as persuaders, influencers and motivators.
Chapter 2, The Thinking Professional, presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg, “Confirmation Bias”, where we look for ways to confirm our existing beliefs.
Experiential Profiling for Persuasive Professionals
6 BRIGHT Side Types
CHARMER
PERFORMER
WINNER
ENTHUSIAST
STRATEGIST
STAKEHOLDER
6 DARK Side Types
FRIEND
ENTERTAINER
CONTROLLER
EGOTIST
ACTOR
CHAMELEON
The first two chapters help you THINK ABOUT and get to know YOURSELF - nice to meet you me! Then you can prioritise studying the remaining chapters as you judge which will most benefit you - and your patients - and your colleagues!
PERSONALISATION of the book for YOUR practice/organisation
For a one-off consultancy fee of £500 Rick will
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provide two copies for you to study while thinking about your team, your patients and, of course, your priority goals and objectives.
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include two copies of the Experiential Profiling Reference Cards for you to study with a view to personalising details (even names)
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email you a pro-forma asking for a profile of your practice/business, especially people with "persuasive" roles, egs Patient Co-ordinator
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email you a “How good are we at Helping Patients to Buy” form for you to review and suggest how to improve it
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Rick would then draft how he would recommend modifying book content to make it work for you and consult you as necessary
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publish two copies to proof-read/approve and then print the requisite number of books (up to 10 included in fee) allow up to 3 weeks
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keep a master copy on file (editable for updates) if you ever want more copies (especially relevant for larger organisations)